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 Course 4 > Unit 4 > Practical Writing
Practical Writing: Personal Qualities

Sample 1

 
Headhunters
 
Hertbridge
Amsterdam
This is a unique opportunity to make a real impact on the future success of an international business.
We are one of the leading search and selection companies focused on the European IT industry. As part of our strategy for growth we are opening a network of offices in key European countries, in order to provide our clients with both pan-European and local market solutions.
This expansion has created the need for two additional consultants to be based either in our Hertbridge or Amsterdam offices.
We will consider only the best, ambitious and obvious potential, who meet our key requirements:
    * High caliber graduate.
    * Aged 27-35.
    * Proven ability to build and develop client relationships.
    * A background in Search, Selection or HR with IT industry
    * Possess a combination of drive and resourcefulness.
    * Fluency in a second European language desirable.

For a completely confidential discussion, please phone Sanessa Lury or send a detailed Curriculum Vitae to her at the address below, quoting reference ARI.
 
GOODHOPE GRAHAM
AND ASSOCIATION

 
  9 Mikemont Gate, Shenley Hill, Radlett, Herts WD 8 8RP
Telephone: 0923, 8555565. Fax:0923, 854791

 

Sample 2

RECRUITMENT BRIEF — HI-STYLE INC
Company Background    
Head office:
European HQ:
Turnover:
Products:
Main markets:
New York, USA
Zurich, Switzerland
£350 million
clothing; perfume; beauty/health products
USA, Switzerland
 
Job Specification    
Position:
Location:
Duties
:
Salary:
Marketing Director, Europe
based at European headquarters
oversee all aspects of the company’s marketing in Europe; implement new strategies for expansion in Europe
minimum £120,000 (negotiable) and substantial benefits package, including relocation expenses
Person Specification    
 
Essential
Desirable
Qualifications:
degree; marketing; diploma or specialization MBA
Skills:
good communication skills; fluency in two European languages (one must be German) IT expertise
Background:
marketing upmarket fashion and health/beauty products in Europe experience of developing new distribution outlets
Qualities:
hard-headed, innovative; able to work in a team; leadership qualities even-tempered; outgoing, creative


Simulate and create
Imagine that you wish to apply for the job advertised below. You have the right qualifications and experience, and these are on your CV. Write a letter of application to accompany your CV, emphasizing your personal qualities and suitability for this position.

European Management Daily
Director, International Sales & Marketing

As a key member of our managerial team, you will direct the international business, promotional, and advertising sales activities for the European Management Daily. You will determine the profitability and feasibility of establishing new products and build strategies for delivering current products into new international markets. You will also direct an independent sales force on three continents and be responsible for the day-to-day management and co-ordination of marketing strategies between national and international divisions.
Requires a BA (or equivalent) in Marketing or Finance and 3+ years’ international marketing/sales experience in publishing or management development. An MBA, experience in start up ventures, and the ability to adapt to different cultures preferred. English and one other European language essential. Overseas travel is required. The post is based in Paris.




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