Jeans are   (S1) with young people all over the world. Some people say that jeans are the   (S2) of youth. But they haven’t always been so. The story of jeans   (S3) almost 200 years ago. People in Genoa, Italy, used to make pants. The cloth made in Genoa was called “jeanos”. The pants were called “jeans”. In 1850, a   (S4) in California began selling pants made of canvas. His name was Levi Strauss. Because they were so  (S5), “Levi’s pants” became popular with   (S6) miners, farmers and students. Six years later, Levi began making his pants with a blue cotton cloth called denim. Soon after, factory workers in the United States and Asia began wearing jeans. But   (S7) people usually didn’t wear them.

    In the 1950s, two people  (S8): Elvis Presley, the king of rock and roll, and James Dean, a famous TV star. Elvis wore tight jeans. Most parents didn’t like Elvis or his jeans.  (S9). He was a hero to many young people.

    During the 1960s, rock and roll became even more popular. Young people had more money.   (S10). Some people decorated their jeans with colorful patches and designs.

    In the 70s and 80s, jeans became very expensive. Jeans are so popular that Levis sold over 10 billion pairs. Almost anywhere in the world now, young people like to wear jeans!